SEO Plano | Plano SEO

Social Marketing | Website Visibility | Ranking

We provide SEO services for your business.

Engineering SEO

First, during the covid pandemic we welcomed an engineering company DEPRAG, Inc. a leader in screwdriving technology. DEPRAG, Inc. of Lewisville, TX, is a subsidiary of DEPRAG Amberg, Germany.

SEO Social Marketing, LLC., had the honor to work with DEPRAG, Inc. on redesigning their website and providing SEO services. We outlined their main services of assembly equipment, air motors, industrial pneumatic tools, and even a green energy turbine.

Next, our goal is to aid our clients in visibility and ranking of their company website on the World Wide Web. We pride ourselves in applying proven White Hat SEO techniques that will instantly begin to propel your website toward the #1 position on Google for industry unique keywords, even while you sleep!
Many companies are not aware of Google’s online rules and regulations, nor are they familiar with the penalties that their websites can endure for the lack of proper structure, design and Search Engine Optimization compatibility.

Therefore, we take upon ourselves to aid customers in these very important aspects of Search Engine Optimization (SEO) friendly site management.

Our Internet Marketing & SEO services consists of:

1. Consultation and Website Analysis
2. Search Engine Optimization (SEO) rules
3. On-Page & Off-Page SEO
4. Organic Keyword Search, local and external Link building
5. Keyword Placement and unique Content Management
6. Social Media Marketing Strategies
7. Tips and tricks of researching the competition
8. Google AdWords and Google Analytics
9. Search Engine Marketing (SEM)
10. Generating website traffic, visibility and ranking
11. Pay Per click (PPC)
12. Podcasts (sample podcast with Jeff Crilley and Rassin Roshan)
13. Press Releases and RSS Feeds
14. Google Algorithm updates
15. Google Ranking factors

In conclusion, at SEO Social Marketing LLC we consult with our clients on how to avoid pitfalls under Google’s updated algorithms. In some instances, clients don’t have website or domain name, we then aid them in creating a unique keyword driven domain name (KDDN), and work with the web developers in structuring the site properly from start to finish, to make the site SEO friendly as possible. Recently Google announced its new Google EMDs (exact match domain name); as well as Google’s new PBN, Private Blog Network, we take these in consideration when optimizing your website.

Ranking Factors

Moreover, businesses have existing websites that don’t rank. The main problems are lack of targeted keywords, no linking strategies, and Technical SEO issues. Website analysis is essential. We fix outstanding Technical SEO errors to enhance page visibility on SERPs. In some cases, clients request whole website re-structure change. In 2021, Google announced it prefers websites with no more than five (5) menu layers. Deep websites eat crawl budget that is designated for each website. We pride ourselves to provide service to English, German and Farsi speaking clients. We also provide Deutsch SEO – German SEO and Farsi SEO.

After using the Search Engine Optimization tools and bringing the clients page up to par, and consulting our clients to think within this realm, in result their pages will be indexed properly, found and ranked desirably, not only on Google, but also Bing and Yahoo.

Please feel free contact us (657)346-9036.

Thank you!

Google November Spam Update

Yes…Google’s Spam Algorithm update 2021.

Spam No More

“Spam No More”, Google announced an algorithm update targeting spam attacks. Google regularly rolls out updates regarding spam and this is the third update with no specifics announced. Thanks to these updates, 99% of visits on SERPs Search engine result pages are spam-free. Websites following Google’s webmaster guidelines should not worry about constant spam updates. Last year, 2020, Google blocked 25 million spammy index pages from being indexed in the SERPs. With this said, hopefully we all can get your valued website ranked. For optimization needs, please call us!

Secure Website Structure

If a website structure is not adequately secured by coding or plugins it’s vulnerable to being hacked, which can result in website serving spam and/or malware to users. In the eyes of Google, the hacking or spamming is considered spamming. If this issue is not rectified, then the website ranking drops. If your site suddenly drops in rankings following this month’s spam update, check your site’s security and look for signs of a possible attack. Check your website for malware, check your host, then check with Google Webmaster Tools and Google Search Console for possible messages.

SEO Social Marketing LLC provides a cheat-sheet of Google’s Ranking Factors for 2021. Our top 10 Website ranking factor for 2021.

is a completion of all other years. Here are a short top 10 ranking factors to consider when you are building or editing a website. If you want to rank on Google’s SERPs than read on.

Google’s Top 10 Ranking Cheat Sheet

Content	Links & Link Building
Search Intent	Website Load Speed
Domain Authority	Mobile Friendly Website
Keywords	Website Structure
Website UX	Google Algorithm Update

Google’s Top 10 Ranking Factors

Google’s top 10 ranking factors’ main top 5 are Content, Search Intent, Domain Authority, Keywords, website architecture, and website UX. Any website scoring on these five aspects is on the way to dominate the industry in search. However, we suggest that all website administrators must implement for website mobile accessibility.

We explain this matter such, links and link building, website load speeds, mobile friendly website, website structure, and Google Algorithm will surge up your website to the top of your industry. Here is a completion of all other years. As we all know, a website requires many more tactics than these top 10 ranking factors.

All websites must have robots.txt files to tell crawlers what to index and what not.

How different is link building for SEO in 2021 vs now 2023? In order to have a successful website, we must create the best links and backlinks to validate our pages to the human search intent. Once this has been established, Google will rank our pages based on keyword search and our websites overall domain authority will increase. We must consider Google’s Algorithm Factor, too. Your optimization is not always at fault. Yet, you must abide with Google’s rules of best link building for a healthier website. Due to the pandemic businesses are going online. Website SEO is getting more attention than ever before.

Link building for SEO in 2021 vs all other years?

As always link building is a vital SEO step in building a successful website. It signals to Google the importance of your pages and the relevance of each page to the other. In order for this to be a success, you need to execute a strategy that will aid you in creating strong links. The best way to create links is to identify Google’s top three Ranking Factors and use them wisely to create your link building strategy.

In short Google’s top three ranking factors are links, content, and rank brain. Rank Brain is a machine learning software that Google uses to deliver search results. It is nothing new still worth mentioning. Please visit our top Google’s Ranking Factor cheat sheet.

Content is always king and without content link building has no meaning. Content is a broad term; content is information and experience that is directed to the end user. Or in other words, content comes in different forms such as video, image, pdf, text, website copy, blog copy, sound, music, and

• Podcasts (sample podcast with Jeff Crilley and Rassin Roshan)

By executing a solid strategy link building is the strongest SEO tool in your toolbox. When we use the term “content” we mainly refer to written text. However, content also is video, infographic, images, and more.  If a website has sufficient well written text and appropriate keywords for each page with supporting images, videos, and linked well, then that page and website will rank favorably. Link Building is the key signal to Google that a page is worthy of attention!

 

What is Link Building?

It is the means for Google to rank your site and increase page authority for a better “Link-Building” strategy.

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Is Link-Building Dead in 2015 or 2023?

Every year since 2015, the question arises if link-build is dead? Since the start of this year, 2023, we noticed how industry leaders as well as business executives, ask the same question. Is Link-Building dead in 2023?  “NO!”  This simple answer does not seem to satisfy many concerned people.

People confuse on-page and off-page optimization, with link-building. Of course, link-building shares a fine line between these two topics. The most credible linking is that of an authoritative site to link to yours. Or your website is mentioned somewhere. Websites that contain more than one page need off-page optimization.  In simple terms, create content rich pages, link the pages to each other and link them to similar content.  So how is this different than, “Link-building”?

J.C. Penney’s Historic Link Building Scheme

Link-Building is a term that we use for linking websites to qualified sites. In the past, some companies would go to “Link Farming” and have irrelevant sites backlink to their target site. (Link Farming is a negative approach and is categorized under Black Hat SEO.) Within time, Google noticed how some companies used this back linking excessively, and in turn companies using such faulty strategies were panelized.  e.g., J.C. Penney.

If you all recall, early 2011, J.C. Penney took a different approach on search engine optimization (SEO). They hired a local marketing firm called “SearchDex”, to implement a strategy, that would rank www.jcpenney.com high!  SearchDex implemented an intense keyword and search query for every product that J.C. Penney sold. Within a short time, Penney’s would rank incredibly high on every product keyword.  The New York Times investigated J.C. Penney’s online marketing strategy.  It is incredible for a retailer to rank higher than before in a short time.  An investigation took place, and the results were that J.C. Penney used an unpaid (organic) search engine optimization approach.  It is applaudable to create an extraordinary organic search strategy and rank high.

However, after digging further, it became clear that J.C. Penney’s website received backlinks from many irrelevant websites that were over optimized on all anchor texts. This study case is known for “JC Penney’s Black Hat Link Building.”  

To make matters worse for J.C. Penney, The New York Times presented their findings to Google.  In turn, Google investigated and announced that the tactics used by J.C. Penney were violating Google webmaster guidelines.  Shortly after J.C. Penney could not be found for the queries it previously ranked number one.

From one side J.C. Penney did Google a favor to validate that Google’s algorithm works. From the other side, Penney’s lost face, stock plunged, and the company had to reconstruct its management team and fired their SEO firm, SearchDex.

Link Building Strategy

In conclusion, “Link-Building” has to be done wisely!   Every website will benefit from a healthy link-building strategy, as well as a healthy social media strategy. How to implement organic link-building is based on how you execute your social media campaign.   Therefore, link-building will never die!

If you have any questions or comments, please contact us, or simply call us (657) 346-9036.