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Google’s Ranking Factors for 2021

  • August 9, 2022
  • by
  • rassinroshan_asya8qjp

SEO Social Marketing LLC provides a cheat-sheet of Google’s Ranking Factors for 2021. Our top 10 Website ranking factor for 2021.

is a completion of all other years. Here are a short top 10 ranking factors to consider when you are building or editing a website. If you want to rank on Google’s SERPs than read on.

Google’s Top 10 Ranking Cheat Sheet

ContentLinks & Link Building
Search IntentWebsite Load Speed
Domain AuthorityMobile Friendly Website
KeywordsWebsite Structure
Website UXGoogle Algorithm Update

Google’s Top 10 Ranking Factors

Google’s top 10 ranking factors’ main top 5 are Content, Search Intent, Domain Authority, Keywords, and website UX. Any website scoring on these five aspects is on the way to dominate the industry in search. However, we suggest that all website administrators must implement for website mobile accessibility.

We explain this matter such, links and link building, website load speeds, mobile friendly website, website structure, and Google Algorithm will surge up your website to the top of your industry. Here is a completion of all other years. As we all know, a website requires many more tactics than these top 10 ranking factors.

All websites must have robots.txt files to tell crawlers what to index and what not.

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  • #Google
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  • #rankingfactors

Is Link-Building Dead in 2015?

  • August 9, 2022
  • by
  • rassinroshan_asya8qjp

What is Link-Building

In short “Link-Building” is the means for Google to rank your site and increase page authority.

Is Link-Building Dead in 2015?

Since the start of this year, 2015, we noticed how industry leaders as well as business executives, ask the same question. Is Link-Building dead in 2015?  “NO!”  This simple answer does not seem to satisfy many concerned people.

People confuse on-page and off-page optimization, with link-building. Of course, link-building shares a fine line between these two topics. The most credible linking is that of an authoritative site to link to yours. Or your website is mentioned somewhere. Websites that contain more than one page need off-page optimization.  In simple terms, create content rich pages, link the pages to each other and link them to similar content.  So how is this different than, “Link-building”?

J.C. Penney’s Historic LB

Link-Building is a term that we use for linking websites to qualified sites. In the past, some companies would go to “Link Farming” and have irrelevant sites backlink to their target site. (Link Farming is a negative approach and is categorized under Black Hat SEO.) Within time, Google noticed how some companies used this back linking excessively, and in turn companies using such faulty strategies were panelized.  e.g., J.C. Penney.

If you all recall, early 2011, J.C. Penney took a different approach on search engine optimization (SEO). They hired a local marketing firm called “SearchDex”, to implement a strategy, that would rank www.jcpenney.com high!  SearchDex implemented an intense keyword and search query for every product that J.C. Penney sold. Within a short time, Penney’s would rank incredibly high on every product keyword.  The New York Times investigated J.C. Penney’s online marketing strategy.  It is incredible for a retailer to rank higher than before in a short time.  An investigation took place, and the results were that J.C. Penney used an unpaid (organic) search engine optimization approach.  It is applaudable to create an extraordinary organic search strategy and rank high.

However, after digging further, it became clear that J.C. Penney’s website received backlinks from many irrelevant websites that were over optimized on all anchor texts. This study case is known for “JC Penney’s Black Hat Link Building.”  

To make matters worse for J.C. Penney, The New York Times presented their findings to Google.  In turn, Google investigated and announced that the tactics used by J.C. Penney were violating Google webmaster guidelines.  Shortly after J.C. Penney could not be found for the queries it previously ranked number one.

From one side J.C. Penney did Google a favor to validate that Google’s algorithm works. From the other side, Penney’s lost face, stock plunged, and the company had to reconstruct its management team and fired their SEO firm, SearchDex.

In conclusion, “Link-Building” has to be done wisely!  Every website will benefit from a healthy link-building strategy, as well as a healthy social media strategy. How to implement organic link-building is based on how you execute your social media campaign.  Therefore, link-building will never die!

If you have any questions or comments please contact us, or simply call us 972-757-1587.

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  • #Google
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  • #Link Building
  •  
  • #link-building strategy
  •  
  • #Organic SEO
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  • #SEO-Social-Marketing in Plano TX
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  • Is Link-Building Dead
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  • JC Penney's Black Hat Link Building

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