Google’s Algorithm Updates 2021

Google’s November Spam Update

Google announced an algorithm update targeting spam attacks. Google regularly rolls out updates regarding spam and this is the third update with no specifics announced. Thanks to these updates, 99% of visits on SERPs Search engine result pages are spam-free. Websites following Google’s webmaster guidelines should not worry about constant spam updates. Last year, 2020, Google blocked 25 million spammy index pages from being indexed in the SERPs.

If a website is not adequately secured by coding or plugins it’s vulnerable to being hacked, which can result in website serving spam and/or malware to users. In the eyes of Google, the hacking or spamming is considered spamming. If this issue is not rectified, then the website ranking drops. If your site suddenly drops in rankings following this month’s spam update, check your site’s security and look for signs of a possible attack. Always check with Google Webmaster Tools and Google Search Console for possible messages.

Google’s Ranking Factors for 2021

Google’s website ranking factor for 2021 is a completion of all other years. Here is a short top 10 ranking factors to consider when you are building or editing a website. If you want to rank on Google’s SERPs than read on.

Google’s Top 10 Ranking Cheat Sheet

ContentLinks
Search IntentWebsite Load Speed
Domain AuthorityMobile Friendly Website
KeywordsWebsite Structure
Website UX

Link Building for SEO in 2021

How different is link building for SEO in 2021 vs all other years? In order to have a successful website, we must create the best links and backlinks to validate our pages to the search intent. Once this has been established, Google will rank our pages based on keyword search and our websites overall domain authority will increase.

Link building for SEO in 2021 vs all other years?

As always link building is a vital SEO step in building a successful website. It signals to Google the importance of your pages and the relevance of each page to the other. In order for this to be a success, you need to execute a strategy that will aid you in creating strong links. The best way to create links is to identify Google’s top three Ranking Factors and use them wisely to create your link building strategy.

In short Google’s top three ranking factors are links, content, and rank brain. Rank Brain is a machine learning software that Google uses to deliver search results. It is nothing new still worth mentioning.

Content is always king and without content link building has no meaning. Content is a broad term; content is information and experience that is directed to the end user. Or in other words, content comes in different forms such as video, image, pdf, text, website copy, blog copy, sound, music, and podcast. By executing a solid strategy link building is the strongest SEO tool in your toolbox.

Is Link-Building Dead in 2015?

What is Link-Building, and Is Link-Building Dead in 2015?

By: Rassin Roshan | April 6, 2015 |  SEO-Social-Marketing

Since the start of this year, 2015, I noticed how industry leaders as well as business executives, ask the same question. Is Link-Building dead in 2015?  “NO!”  This simple answer does not seem to satisfy many concerned people.

People confuse on-page and off-page optimization, with link-building. Websites that contain more than one page need off-page optimization.  In simple terms, create content rich pages, link the pages to each other and link them to similar content.  So how is this different than, “Link-building”?

Link-Building

Link-Building, is a term that we use for linking websites to qualified sites. In the past, some companies would go to “Link Farming” and have irrelevant sites backlink to their target site. (Link Farming is a negative approach and is categorized under Black Hat SEO.) Within time, Google noticed how some companies used this back linking excessively, and in turn companies using such faulty strategies were panelized.  e.g. J.C. Penney.

If you all recall, early 2011, J.C. Penney took a different approach on search engine optimization (SEO). They hired a local marketing firm called “SearchDex”, to implement a strategy, that would rank www.jcpenney.com high!  SearchDex implemented an intense keyword and search query for every product that J.C. Penney sold. Within a short time, Penney’s would rank incredibly high on every product keyword.  The New York Times investigated J.C. Penney’s online marketing strategy.  It is incredible for a retailer to rank higher than before in a short time.  An investigation took place and the results were that J.C. Penney used an unpaid (organic ) search engine optimization approach.  It is applaudable to create an extraordinary organic search strategy and rank high.

However, after digging further, it became clear that J.C. Penney’s website received backlinks from many irrelevant websites that were over optimized on all anchor texts. This study case is known for “JC Penney’s Black Hat Link Building.”  

To make matters worse for J.C. Penney, The New York Times presented their findings to Google.  In turn, Google investigated and announced that the tactics used by J.C. Penney were violating Google webmaster guidelines.  Shortly after J.C. Penney could not be found for the queries it previously ranked number one.

From one side J.C. Penney did Google a favor to validate that Google’s algorithm works. From the other side, Penney’s lost face, stock plunged, and the company had to reconstruct its management team and fired their SEO firm, SearchDex.

In conclusion, “Link-Building” has to be done wisely!  Every website will benefit from a healthy link-building strategy, as well as a healthy social media strategy. How to implement organic link-building is based on how you execute your social media campaign.  Therefore, link-building is not dead in 2015.

You can find this article on our Facebook page  If you have any questions or comments please contact us, or simply call us 972-757-1587.

Content Marketing, Blog and Tips

Content Marketing, Blog and Tips

Blogging and Content Marketing have been around for many years. As time progresses, the industry gets more sophisticated, yet, content marketing, blog and tips and tricks are provided readily to those who seek it. In 2021 it is all about ranking your website and blog posts to in turn reach conversion. The Internet is a vast source of knowledge!

Would you like to write your own blog?

Here are some tips and tricks on how to write your first blog and post it.

  • Blog Post Writing: Use specific keywords (or key phrases), prompt this into your Post Title and text content.
  • Blog Post Formatting: Each blog post needs to have a heading. Use h1, h2, h3 in your section headings. Write unique headings by using keywords, and key phrases.
  • Blog Post Distribution: Use your many social media accounts. Post links to your social media. If you don’t have any, please create a few. We suggest at least Twitter & Facebook, or any other social network that fits your industry.

Blogging, Content Marketing & SEO

You might ask, why should you write a blog post?

  • Blog posts create great SEO in Google Search in 2014
  • It is recommended to write unique blog posts for your business.
  • Blog posts are an easy way to implement Content Marketing

What is Content Marketing?

Content Marketing is an effective way to communicate with your customers online. Or in other words, content marketing is sharing of media and publishing content in a unique and original way.

Easy Ways to Use Content Marketing for SEO

  • Write a fun blog post!
  • Ask the same questions your customers ask you.
  • In your  blog posts answer your customer’s questions.
  • If your blog post is in Farsi or German, give us a call, we can help! A Farsi Blog Post needs additional strategy.

Example:  A realtor writes a series of blog posts on how to get your house ready for sale.

SEO TIPS for Blog Posts

  • When writing a blog, use post/pages, Google indexes every word you write in your “Post Title.”
  • Always use header tags such as H1, H2, H3, H4, etc.
  • Google has the ability to index your phrases and your main search terms, to provide search results.
  • Do not over use keywords, just write naturally!

Content Marketing, Blog and Tips, for a successful journey to engaging your clients! If you need help with creating a Blog Post or Content Marketing, please contact us at +1.972.757.1587 .
Do you need individual instruction in blogging, SEO, or Internet Marketing?

Request a quote contact us. We be delighted to assist you!

SEO Social Marketing LLC Team.

SEO Plano

SEO Plano | Plano SEO

SEO | Social Marketing | Website Visibility | Ranking

Thank you for visiting “SEO Social Marketing LLC” a woman owned business an Internet Marketing firm in the heart of Plano, Texas. We provide Search Engine Optimization (SEO) services to small upstarting firms as well as medium sized companies within the North Dallas, Plano, Addison, Frisco, going west spanning through Arlington, Euless and Fort Worth and as south as Austin, Texas.

All new clients who acquire our services in the upcoming months, will receive a discount of 10% off their bill. Save today!  All future small businesses in Plano, TX, who acquire our services in the upcoming months, will get a 25%, discount!

Our goal is to aid our clients in visibility and ranking of their company website on the World Wide Web. We pride ourselves in applying proven White Hat SEO techniques that will instantly begin to propel your website toward the #1 position on Google for industry unique keywords, even while you sleep!
Many companies are not aware of Google’s online rules and regulations, nor are they familiar with the penalties that their websites can endure for the lack of proper structure, design and Search Engine Optimization compatibility.

Therefore, we take upon ourselves to aid customers in these very important aspects of Search Engine Optimization (SEO) friendly site management.

Our Internet Marketing & SEO services consists of:

    1. Consultation and Website Analysis
    2. Search Engine Optimization (SEO) rules
    3. On-Page & Off-Page SEO
    4. Organic Keyword Search, local and external Link building
    5. Keyword Placement and unique Content Management
    6. Social Media Marketing Strategies
    7. Tips and tricks of researching the competition
    8. Google AdWords and Google Analytics
    9. Search Engine Marketing (SEM)
    10. SEO Tools for understanding website visitor behavior
    11. Generating website traffic, visibility and ranking
    12. Pay Per click (PPC)
    13. Blogging and Customer Feedback
    14. Press Releases and RSS Feeds

We at SEO Social Marketing LLC, Plano, TX, also consult our clients on what not to do to fall out with Google.  In some instances, clients don’t have website or domain name, we then aid them in creating a unique keyword driven domain name (KDDN), and work with the web developers in structuring the site properly from start to finish, to make the site SEO friendly as possible. Recently Google announced the it’s new Google EMDs (exact match domain name); as well as Google’s new PBN, Private Blog Network

In other cases the client has an existing website for years; yet, no keyword can pull that website to surface. Troubleshooting is necessary to determine the error in the design or structure of website; in order to be indexed and comply with the dominating world’s largest search engine rules. Google!

We pride ourselves to provide service to English, German  and Farsi speaking clients. We also provide Deutsch SEO – German SEO and Farsi SEO.

Compare our Plano SEO and Dallas SEO service rates to all other competitors. Give us a try, you will not be disappointed!

After using the Search Engine Optimization tools and bringing the clients page up to par, and consulting our clients to think within this realm, in result there pages will be indexed properly, found and ranked desirably, not only on Google, but also Bing and Yahoo. We also introduce our clients to some valuable sites like Yoast.

Please feel free in contacting us either via email or phone (972) 757-1587.

Thank you!